Mr Ong, the Malaysian Consul for Trade, recently came to Brisbane to promote the Malaysia Kitchen Programme. The object of this programme is to promote Malaysian food around the world, and by extension, to promote Malaysia as a tourist destination, and Malaysian food products. The programme is modelled on a scheme the Thai government used and has been in existence since 2006.
It is a very interesting programme, and Mr Ong was accompanied by Ms Susila Devi, a Senior Director from MATrade, and Mr Zulkipli Md Yunos from EXIM Bank, which is adminstering the loan portion of the scheme. For Malaysian restaurants here, the scheme offers promotion and support through its website, where Malaysian restaurants can include their listing, its promotional materials and Malaysia Kitchen events. For those Malaysian restauranteurs here who still have Malaysian citizenship, it gets even more interesting because there are substanial amounts of low-interest capital available to them to open new restaurants, expand, or renovate.
There are a lot of Malaysian restaurants in Australia - Ms Devi said there were more here than anywhere else in the world (except Malaysia). At the very least, Malaysian restaurants should endeavour to list on the Malaysia Kitchen website and from there look to other assistance and support they can receive from the Malaysia Kitchen programme.
The Malaysia Kitchen website is available via http://www.malaysiakitchen.my/
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